a great radio spot we can all learn from

Long time ago, when I worked for Goodby, Silverstein & Partners, and running the Sega account (during the days of the Sega scream), Al Kelly wrote and produced two amazing radio spots for what was a TV heavy client. This spot won all kinds of awards, including the $100,000 Radio Mercury. As his creative director on that account, I take no credit whatsoever, besides telling him I thought the script was funny. It's a perfect parody, the actor didn't broadcasting the joke, just spoke the lines with all the phony compassion and vulnerability of the worst feminine hygiene commercial. And the punchline of the little girl entering the spot, perfect.