Good morning.
This spot one the $100,000 Mercury Award Grand Prize a while back. "Women", written by Al Kelly while at Goodby, Silverstein & Partners. I was the creative director on the account and my contribution was that I said, "That's funny" after reading the script. Voice actors, notice how the performances are light, heartfelt and committed, as if they really thought they were in a feminine hygiene commercial. Nobody's shoving their agenda on the script. That's why it works. Oh, and the writing.
Al threw a big party with the money.
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