Monday, August 20, 2012

freshly produced!


Freshly cast and produced this spot for the gang at Butler, Shine, Stern & Partners. Pretty darn funny. Featuring the one and only Tom Kane and the one and only Debra Mooney.


For writers and producers: Below you'll see the end of the original script. And while the idea was really funny, the end of the spot needed a boost. It needed to cross the line. We recorded the talent separately but covered off the VO with some extra (and increasingly perturbed) "found" ideas, then covered off the female talent with some wild lines. After that we just goofed off with the editing until it made us laugh. Thanks to an open-minded client and agency folks for their help and support. 

Goofing off can be very productive.


WOMAN: Oh what the heck neighbor, look at me standing on ceremony when I should be letting myself in.

VO: Found: Locksmiths. 

WOMAN: Ready or not, here comes your neighbor.

VO: Found: Moving companies. Relocation experts. 

VO: The YP Real Yellow Pages directory, YP.com site and YP app…

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