Freshly cast and produced this spot for the gang at Butler, Shine, Stern
& Partners. Pretty darn funny. Featuring the one and only Tom Kane
and the one and only Debra Mooney.
For writers and producers: Below you'll see the end of the original script. And while
the idea was really funny, the end of the spot needed a boost. It needed to cross the line. We recorded the talent separately but covered
off the VO with some extra (and increasingly perturbed) "found"
ideas, then covered off the female talent with some wild lines. After that
we just goofed off with the editing until it made us laugh. Thanks to an
open-minded client and agency folks for their help and support.
Goofing off can be very productive.
WOMAN: Oh
what the heck neighbor, look at me standing on ceremony when I should be
letting myself in.
VO:
Found: Locksmiths.
WOMAN:
Ready or not, here comes your neighbor.
VO:
Found: Moving companies. Relocation experts.
VO: The
YP Real Yellow Pages℠ directory, YP.com℠ site and YP℠ app…
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